The channel started as a half hour daily news & current affairs programme on Doordarshan and with its differentiated treatment of news coverage, grew to become the most watched 24hrs news channel for 2 years in a row.
The Desi Awaaz has taken its leadership beyond the newsroom by winning at each and every Industry Award as the nation’s best and most preferred Hindi News Channel, with awards for editorial and journalistic brilliance. The channel has maintained the leadership with its pioneering initiatives of adapting the latest technology and going beyond conventional News coverage to bring the best to the viewers.
Innovative technology like being the first Indian News channel to use drone camera for active news coverage, interviews on teleportation, the implementation of the latest technologies in news delivery besides a slew of new programming initiatives, exclusive interviews and Industry first events have kept the channel in pole position. Pioneering event properties like Hindi Filmy Yaara, Filmy Yaara, Cricket Dhamaal, Hindi Cricket Dhamaal, The Desi Awaaz have kept the channel way ahead of the pack. These thought leadership events have become definitive platforms for bringing national issues into perspective. The channel commands leadership status as the nation’s most watched News Channel that has held the Numero Uno position unchallenged for the last 17 years.